Leveraging AI Tools for Marketing Automation

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It’s hard to resist the talk about big bad AI taking our jobs, whether you’re scrolling through LinkedIn after using up all of your other social media platforms or catching up on recent discussions in an industry Facebook group. Many of us find this perspective to be perplexing and, to be honest, lacking in subtlety. For as long as anyone can remember, the notion that marketers are interchangeable has been widely accepted. Ai for marketing has long been incorporated into many of the technologies we use on a daily basis as modern marketers.

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